What is SEO & why is it so important?
Wikipedia
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
Search engines often turn a blind eye to what you might assume are some of your sites most attractive pages. Just think of the features many designers use to make web pages exciting.Illustrations, photography, animation and music. Put them all together on your page and the world’s most important web ‘spiders’ could well crawl right past.
Currently, around 8 out of 10 people search for a product or service using the internet. I’ve been marketing clients online for many years with objectives as varied as branding, lead generation and online sales, leveraging banner advertising, pay per click ads on Google and Yahoo, social marketing and organic search engine optimization.
My proven search engine optimisation results using ethical techniques ensures a high return on investment by achieving the maximum visibility for your website. The service can include search engine optimisation (SEO) for your web site, keyword research, link building and pay per click campaigns. All of my optimisation work is completely ethical (white-hat) and within the published guidelines of the major search engines.
Understand that change will always be a feature in the world of search engines. Many years of research have gone into feeding my knowledge and I am constantly monitoring what gets results and what does not. My aim is to get your website listed where you want it to be, so that you get the visitors that you need. As you are aware, it is all very well having a website with bells and whistles, but if you do not have the visitors, you have nothing. I work in partnership with all my clients to ensure that my performance is exactly what they expect.
Every month I send my clients a tracking report, which shows the position of their selected keyword search terms in the top ten search engines. I can tailor these reports to show comparisons from one date to another and even show a graphical display of the improved rankings since the search engine optimisation process was implemented.